West Pak / Homepage Flow
Opening · 09 beats

Working narrative board · August 2026

Homepage Flow.

Nine beats. Copy and narrative purpose only. This board deliberately contains no proposed imagery, layouts, or transitions so the visual language can be developed without inheriting the earlier production plan.

Approved 2026 copy Existing live language Internal structure
01

A Better Way to Avocado.

Approved 2026 copy

From trusted grower partnerships to precision ripening and year-round supply, West Pak delivers premium avocados through innovation, expertise, and a commitment to helping customers succeed.

Explore AVO360 Contact Sales
02

A Full-Service Avocado Experience.

Approved 2026 copy

AVO360 is West Pak's integrated approach to sourcing, ripening, quality assurance, merchandising, marketing, and customer support. Every part of our business works together to deliver consistency, freshness, and long-term success.

  • Global
  • Technology
  • Service
  • Quality
  • Marketing
  • Resources
03

The Smart Way to Grow Your Category.

Existing live language

The smart way to grow your avocado category starts here.

  • Global sourcing. Local support. One consistent supply.
  • Ensuring your category stays strong in every season.
  • The just-right stage of ripeness for retail and foodservice needs.

Internal outcome structure

  • The right supply across the year.
  • The right size, grade, and format for the market.
  • The right ripeness for the destination and use.
  • The right packaging, merchandising, and education for the shopper or diner.
04

From Grove to Global.

Approved 2026 copy

Strategic partnerships across the world's leading avocado regions allow West Pak to deliver dependable, year-round supply backed by decades of experience, trusted grower relationships, and an unwavering commitment to quality.

  • 1,000+ Grower Partnerships
  • 65,000+ Acres
  • California · Mexico · Colombia · Peru · Chile
  • 365 Days of Reliable Supply
Explore Our Sourcing Network
05

Products & Programs.

Approved 2026 copy set

  • Discover Colombia — Experience Colombian Avocados
  • The Bright Side of Organic — dependable year-round organic supply, innovative packaging, merchandising solutions, and category expertise.
  • Explore Our Collection — innovative packaging designed for every shopper, every season, and every merchandising strategy.
  • Explore the Bag Lineup
06

Precision Ripening. Consistent Results.

Approved 2026 copy

Advanced technology, experienced specialists, and customized ripening programs ensure fruit arrives at the ideal stage of ripeness, helping customers deliver a consistent eating experience every time.

  • Retail Ready — consumer-ready avocados ripened for immediate purchase and shelf appeal.
  • Foodservice Precision — firmer fruit designed for kitchens, prep schedules, and predictable usage.
  • Ripen on Arrival — customized conditioning aligned to destination timing and program needs.
Explore Ripening Programs
07

AVO360 Resource Center.

Approved 2026 vocabulary

  • Market Update
  • Recipe
  • Industry Insight
  • Merchandising and shopper education
08

Continue Exploring.

Approved 2026 navigation copy

  • Growers
  • Sourcing
  • Careers
  • Explore More
09

One Partner. Every Advantage.

Approved 2026 copy

From sourcing and ripening to packaging, quality, and customer support, West Pak brings every part of the avocado experience together through one integrated approach, helping customers build stronger, more reliable avocado programs.

Final invitation

Let's Lead the Pak Together.
Whether you're looking for dependable supply, customized ripening, organic solutions, or category expertise, West Pak is ready to help build a stronger avocado program.

Contact Sales